SEO.com releases white paper outlines a radical change in marketing expenditure across the country and identifies the return on investment for search engine marketing.
SALT LAKE CITY - in this evolving digital age marketing has made a significant change. Organizations of all sizes are shifting, advertising and marketing budgets from traditional Search engine optimization and other forms of online marketing strategies.
"If we look at the numbers out there, it is very revolutionary," said Nelson James, President of SEO.com. "What used, the most important strategy for marketers took a back seat."
Forrester Research, said marketers $26 billion in 2010 in Internet marketing, spent the rivals all expenditure on cable / satellite TV and radio. Search engine marketing professional organization (SEMPO) said that nearly half of all companies dropped, expenditure for the traditional areas and invest more in online marketing.
"We invest in SEO for this year, and the payout was enormous," Sarah Huizingh, marketing manager for Spillman technologies, a company said the public security software specialized. Huizingh Spillman said money from the print advertising budget to invest in SEO.
Traditional strategies, which include the biggest hit print and direct mail. A recent SEMPO survey reported that 49 percent of the transferred money from your print advertising budget and it toward search engine optimization services, pay per Click Management and social media marketing place. In the year 2010 36 percent money pulled away from their direct mail budget and 17 until 24 percent of companies, a similar shift from conferences and exhibitions, yellow page view and TV - and radio spots.
So what are the reasons for this change in behavior?
"Really three things matters", said James. "First of all in a bad economy people for marketing solutions that destination search their demographic are better, highly measurable and show how every marketing dollar spent making money."
Strategies such as SEO and PPC customers want to buy at the moment of your choice you. Social media has the potential to engage millions of customers. Analytics, marketers can accurate track where customers are, how you on a site remain, what campaigns bring in the most sales and more.
The average SEO.com clients that for six months or more have done search engine marketing received an average return on investment of almost 2,500 percent – or the equivalent of receive $25 for each $1 spent.
"Online marketing allows companies every penny spent track and is proven to be a really great ROI," James said. "It is probably the main reason why more moving your marketing budget." "As a result, advertising is traditional marketing budget remains always."
For more information, images, graphics and statistics about this shift in the marketing world, and the average return of 2,500 percent read the white paper "shift: from traditional to online search marketing" here: http://www.seo.com/Shift_Whitepaper.pdf
About SEO.com
SEO.com is a SEO firm that provides a large return for its customers by driving traffic to your sites through aggressive search engine optimization, pay-per-click advertising, and social media marketing. SEO.com turns visitors into sales with user friendly design and conversion optimization. Customers range from small start-ups to Fortune 100 companies.
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