Thursday, January 27, 2011

An over optimizing nightmare: Staying from Google's naughty list

Disclaimer: See post demonstrates a personal experience. Not necessarily SEO.com or work reflects the views and opinions in this post with their customers.


For the most part, the link building is pretty straight forward and simple. To publish your articles, request some directory listings, bookmark links, guest blog posts, request links from other webmasters or even purchase links if you feel especially rebellious. But keep in mind have a strategy behind it, could fall face-first into a ditch full of sadness and remorse.


Many times so many of us start a Web site in the hope that in 5-6 months, we may see some decent cash, the reels begin in. Because you need to link building to achieve those classifications must ensure that the links you purchase are the progress of your match site is currently on. Let me explain.


The most experienced professionals understand Search engine optimization that you need a healthy balance links. To keep building links in moderation and a proper anchor text not anchor text ratio is essential. If your whole backlink portfolio of anchor text links, not to the search engines look natural. Same can be said when everything is a directory link, bookmark link and above all a comment link.


If you want to submit articles, make sure you use your anchor text, but also make sure that some of these links strictly are back the URL to your website or company name. If your website is brand new, the number of anchor text branded links should probably a 50/50-ratio, so that your backlinks is not unnatural look.


However, not the same thing about large, established sites can be said. Chances are that if your site has 40,000 backlinks, submit higher ratio of anchor text links are not hurt you or your ranking. For example, if you 1000 + spammy anchor text referred, filled comment links to YouTube, you think it does make a difference? On the other hand, if it has the same, a brand new site with no name or authority, you will receive a penalty probably very quickly.


I want to share a personal experience with this. On one of my personal websites not I was following my own advice. I got in the habit of the template content using my anchor text. There was variation of anchor text, but never I threw to my URL make, appear more natural.


All I saw was a boost for a few months, and for two of my most important keywords I reached even first page rankings. I was very happy and full hoping that this site might actually bring in some money. Then, on a fateful day, Google dropped the Hammer…



As expected, was I very disturbed, to say the least. After looking through my backlinks I found that I was not clearly proven method following. I was not enough natural looking, credible links building. Instead I got my fantastic rankings caught and continue to submit content, folders, bookmarks and other links with only my anchor text.


Because I was a new site with a limited online existence, this building links months but it worked for nearly two caught up with me. When I was a Web site with some authority and a very healthy, natural-looking backlink portfolio, this would probably have happened.


Keep in mind that the links back to refer to your site, when it comes to your anchor text and the link built method to vary. I think the same analogy (for the most part) applies for life, "too much or too little of everything, is a bad thing." "Keep everything in moderation."



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