Friday, January 21, 2011

Information architecture with Ted Ulle - PubCon 2010

 Ted Ulle

Information architecture is often ignored or only the classic if it something in search that rocket science it is information architecture and building a taxonomy that is actually useful for people.


A lot glorified hover menus are not user mentality, how hosting my visitors can't see a dinner party, then let people raid Kühlschrank.Schwebt and compare all the options on einmal.Kategorien often some companies are thinking.


Avoid organize content:

How the company hierarchyLike print CatalogBy OwnerBy content someone's pet ideas

Forget the "3-click rule.To the user that is number of clicks is not wichtig.Wichtig "information scent."You should feel like you're on the right track with unnecessary barriers and not increasingly unhappy as you progress.


When you create information architecture, keep menu items to 6 or 7 items, max.


You can consider creative, contact information and other information in a small drop outside menus with "off-main" NAV tools instead of just hover to sein.In


People in society website in hover is want menus, but because you every day need it verwenden.Besucher something anderes.Ein removed test doubles overnight hover menu and page views, time on site, conversion rates, etc. also increase in another case, the number of menu items reduced from 9 to reporter sales went up 58% in the first week and were 46% more than 6 months.



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