Is Google GroupOn buy? For billions?
The rumor mill is crazy. And could it for 5 or 6 billion!
As Yahoo! is worth about $ 21 billion, but contains more than $3 billion in bar AND equity investments in Yahoo! Japan + Alibaba, probably in value by nearly 10 billion $. In other words, Google could offer GroupOn for 75% of the value of Yahoo! to buy (without your cash on hands and foreign direct investment). More than Google would be $6 billion paid for DoubleClick and YouTube combined.
GroupOn is a discount website providing a major deal per day. Some say GroupOn would be an unusual purchase for Google, how GroupOn has no leading-edge technology that Google is desperate to get your hands on. On the contrary, a Google employee could knock a similar site probably together in day or two.
GroupOn offers something much more, however. GroupOn offers something, has overcome Google and any other search engine for quite some time now.
Local.
GroupOn has tentacles deep into local businesses advertising budgets and solid. GroupOn have a large sales force, the local companies in online advertising, fixture and reduces the risk by offering win-win deals.
Compare this with Google that difficult to small businesses to spend big on AdWords have found. The reality is that search engine marketing too cryptic and time consuming operations for many small businesses.
Google was never really able to well on all direct sales, "said Ambrose selling citing Google's failed attempt and market the nexus one phone on your own website." And he added: Google's revolutionary AdWords product is not intuitive for many of the city companies which have caught the GroupOn fever. "AdWords for a local business is really, really hard," Ambrose said and pointed out the number of AdWords "Experts" and consultants, their services for brick and mortar businesses
At the time of writing has nothing official, but been announced.
Regardless of if Google GroupOn or not buys, Google is on-going March in non-traditional content arenas is unmistakable. Once there was a distinction between search and State - heh - but it is no longer.
Google's recent steps should be a wake-up call for anyone in the following areas:
When a company like Google combined coupon with local search provides data you local search much more enticing. Given Google already pushing, results expected place-driven search other local results below the fold, the same thing in coupon search also happen to see especially when comes the GroupOn sale ahead.
Google also has a certificate program in beta.
"A new kind of local search results, which organizes information around the world to places", says Google.
One could argue, local directories already do this although Google better and is oriented to cards. Again, target this pushes a lot of SEO location below the fold.
The catch in mobile applications is obvious, especially with Google Android to have.
Google launches Boutiques.com and there no Google logo is seen everywhere are! There is nothing "Google y" about it.
There is a tiny link at the bottom of the about us-pages which says:
"Dealer contain Boutiques.com fees products on this website for the most part"
Retailers sign up directly, and Google gets rid of various intermediaries in the process. Fashion is a pretty harmless place to start. It looks as a test run, but expect a lot more vertical "affiliate/paid inclusion" from Google to roll out sites, especially if Boutiques.com does well. It's not hard to do if your public relations Flash rank means in a day well. And you can view free sell!
There are a few common themes in evidence here.
Google makes it easier for small LOCAL dealer in search engine marketing by to get more options. There are a much bigger hand holding, especially if you compare this approach with the alternative so far then SEO or PPC to promote a website building and it is obvious.
(Small ONLINE retailers are compared, the non-local are thrown under the bus by things like Google product advertising, promote the biggest retailer and maximize to deliver are priced on the basis of the CPA.) Most small businesses can compete not Wal-Mart when it comes to use the supply chain!)
I suspect Google learned a thing or two from Facebook, i.e. You have to make it easy to click and point. The network effects care about anything else, and Google is largely control those. For the rest of it can be a lot more hand-holding. Providers will increasingly want to become part of the Google platform.
Is all doom and gloom for SEO?
No.
Google may not own. It may be able to offer scalable tools and platforms, but it can not be a Publisher covering every subject and every industry. The long tail of search is good... long.
SEOs must remain away compete directly with Google. Instead must provide value that Google can not easy to deploy, but must still show useful i.e. deep content, relationships, customer service, community and unique Ness views.
And can not even get started on this us or , that...
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