Content marketing optimization session with Lee Odden - PubCon 2010

 If content is searchable, it can be optimized.

What are your clients of content preferences? How do you discover? Consume?Share? create a profile for your target groups.

Use, personas data create tools

Demographic information from Quantcast, CompeteKeyword info from SEMRush, GoogleEngagement info from PostRankSocial network info from Flowtown Rapleaf

Create editorial spreadsheet to schedule all content that includes:

TopicKeywordsMedia TypePlaces repost/repurpose content (newsletters, SlideShare) places to increase (Facebook, Twitter, etc.)

The SEO content cycle

Create and promote optimized content content is perceived, shared, visibility attracts GrowsExposure more subscribers, fans, friends, LinksIncrease links and exposure grows search & referral TrafficTraffic & community provides data that can explore to develop content and SEO social networks continue to grow

Repurposing content example

Upload video to YouTubeEmbed in a blog post with touch mail screen shots show images and text as a story into a PowerPoint or PDF video to FlickrUpload, upload .docstoc, Scribd, etc.

Take away

Develop and optimize content with customer personas in MindThink as a Publisher and create an editorial PlanDevelop channels distribution & social link leverage, both web and social media analysis

View the original article here