Beyond good and evil in SEO

I recently heard a story about a local SEO, whose Kunden overnight, almost all lost in the Google ranking shop. Apparently the shop was engaging in "Black Hat" techniques. I'm pretty sure that the narrator of the story made to help a "tsk TSK" sound at the end of this stress as another instance where, the evil get your only desserts.But I think it is a basic disjoint in even use of the term "Black Hat" - as it derives a big gap in morality. And black hats aren't going to steal the savings of pensioners, kill kittens or other malicious acts to commit. What you do is the system.In Italy play, there's a word for when someone using audacity, gain advantage: "Furbo".  And it is in such a way as a virtue.  In many cultures, it is not a bad thing at all to a "player".  How is it that in my own channel of SEO is speaking experts, black hat with such contempt? Mind you, I'm not advocating black hat SEO tactics - how in will explain a bit more. But by making black and white we could Hat discussion in terms of morality, distort the true meaning behind the concepts.What happened in Black HatWhat happened in black hat is the gaming or attempting gaming system.  And in this case, the system is usually Google.  Now, we hope Google wants to present the best search results to its users.  I'm not always sure and not sure that the reality that Google wants to get the best results to its users, Google does not make the most money helps present.  When we go to discuss ethics, there is a whole topic for discussion in that.In, a path as a professional SEO, what we want to do is get to see Google to our site as more relevant to a topic than our competitors page.  And who is to say, isn't it?  Google, as we know, has an algorithm, albeit a secret algorithm - and we all can find countless examples where Google provides the best results.  So, we ask, Google is a better arbiter of the best results? Let's look at a black hat tactics, I heard recently discussed at SMX East, taking an old well indexed site and then drag with back links to our Web site.  Were not part of this link's original content on the site - and perhaps not even relevant for the content which is old well indexed site - Black Hat so essentially, Google's system sort the nature of a little.By and use cheat way; There are some interesting studies (http://blog.ted.com/2009/03/13/dan_ariely_offe/) showing that are scamming people MOST in small incremental ways, if you believe that may go unnoticed.  It's just a little trick.  In game theory, this is an aspect of the "tragedy of the Commons" - people will take a little from the group, if a lot but only hurt your actions the group a little benefit.  The problem is, of course, that all that hurts little up.Now add to the group, it is true that highlights a key phrase in meta tags, H1's, links, etc., not games is ALSO the system? Maybe it's the system but play less than as purchasing a storage site. But when we talk about ethics, we can't really talk about degree of ethics and where we small measures result?Mrs GoogleImagine a classroom where the teacher at the front is Mrs Google and all students are SEO's.  Mrs Google asks a question "Who is here to answer the relevant student this question"?  And we all raise our hands – each one of us wants to pick your ME ME we notice you want!  And sometimes, noticed for, perhaps we sort bounce up and down in our seats to help affecting your choice.  But should the disciples do bouncing up and down elected most in their seat?  Are you really relevant?  Well, maybe a student of not only bobs up and down in his seat, but sound is a small sound! Is the Chirper a black hat?  Not using a method of getting called on, being its is chosen with the fairness has nothing to do? so; What I suggest is that black hats just your methods others perceived, white hats - and compared to the most SEO professionals is only doing what is done of all, only in greater degree.Beyond good and evilAs SEO I discouraged the use of so-called Black Hat techniques.  Simply put, they can result to be perceived in a Web site as a deserved a Google purgatory.  It would irresponsible at risk a site this way.  There is a risk management issue, no moral issue.The SERP has a long and painful death was dying. Every so often gives a new extension of the Google SERP less relevant - instant search, local results, etc..  In other words, DYNAMIC results based on the searcher's demographics or behavior.  Cool.  And by focusing more on creating content that rich to relevant clouds of words and phrases, we want are perceived not only more relevant, we focus on being more relevant.  It takes the entire discussion outside the Black Hat/white hat.About Ric Dragon

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