Tools for competitive intelligence session - PubCon 2010

 A quick summary of the content from a competitive analysis session PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray and Andy Beal.

Matt Siltala

Things to identify about the contest:

Hubs.PRWeb search, Digg or news site search to see what is being said about your competition is, what you do and even what keywords you go after to check. You can make a spreadsheet of the keywords that your competitors provided are check the local review sites to see what specials are offered.

Tools.Verwenden you AuthorityLabs side by side with attack keywords and identify areas, competitors.

Social media.Can social media for Firefox plugin, Knowem, Talkin, Twitter search/lists, image search, to identify SEO for Firefox plugin.

Follow "link: www.competitor.com" together with the social media for Firefox plugin, to identify the best content.

Competitors to identify keywords. What your competitors may use can better than convert your keywords.Test you with AdSense.stellen sure keywords having enough good content on your site to your competitors.

Michael Streko

Visit find ways, the "next move" of the company:

Search your code.Check from their "robots.txt".You could a test site ","Images", a new product or domain etc.Google to see search http://dotheyfolloweachother.com possible partners.Check people in your competitors narrow organization to.Follow are your business on LinkedIn.com its own Facebook page."When someone leaves, call immediately and find out, why.Know, links to ThemRead your content, be not afraid, e-Mail-a website, link to a page, the old content has and request a new link to your better version of the content.Incompetence to your advantage.Become an affiliate of your competitors sites use find out "Earnings per click on" get a good idea of traffic.Non Internet bonus tactics: call your opponent and go through the process.

Michael Gray

Blekk0.com - use with "/ AdSense = XXXXXXXX" with the AdSense code or analytics code and sites.Use to see TinEye.com, get a list of competitors where an individual has other profiles and popularity of content.Use shows whether you are legitimate.Quarkbase a Google search for "created on" "submitted" or "discovered by" or "written by" to determine what content is submitted and of wem.Identifizieren competitors with a connection establish the pattern content "Sneezers" when new content promoted/submitted wird.versuchen, helps you in the district to erhalten.TwitterCircles.com to identify you.

Andy Beal

Find customers Erfreuliches.Pochieren clients, promote your alternative to improve your own products and services to this same issues.Look for all negativity from competitors employees or clients to vermeiden.Schlag on the spark of fuse.Use Twitter leuchtet.Verwenden custom parameters to the search.twitter.com and competitive searches einrichten.Falls X staff speaks with Y Z keyword verfolgen.Exportieren employees as RSS.Profitieren from private Twitter lists.DomainTools.com/Registrant-Alert/ and / spy on competitors will let you mark alert to find out, when you are registering new domains.Oodle.com/job spy on the job Angebote.Nachschlagen helps you competitors name and create an RSS feed then aggregate multiple opponents to.

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