Forbes AdVoice, a new editorial Forbes strategy, the way with the traditional barriers between advertising and editorial content works:
The pitch is this: we will sell you a blog and your content is journalist and blogger living in addition to the Forbes.This is not the "sponsored post" of yore; rather it is the same voice interest groups or companies such as Ford or Pfizer and same distribution tools as Forbes employees, not to mention the Forbes brand.
Mr DVorkin "in this case the marketers or advertisers part of the Forbes environment, the news environment," said.
If the stuff has legs and covers the major media sites most then Google's "authority first" relevancy algorithm strategy is dead.
Google is always low-paid links (certainly know as Forbes), but as paid content spreads how fighting Google it? and if, that the content contains links, then it is still a paid link? Google is once again end up cleaning the payola?
The other question is... If media has tons of press releases in addition to the articles, which add value for consumers, to ensure the media? and if the media teaches advertisers to create your own media, is not a lot of these advertisers so on their own websites and the mainstream media out of the loop cut out?
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