The conversation is in Tech Media becoming late that Facebook is set to a larger cash cow than Google.
Why?
People spend more time on Facebook. Facebook has blocked users - in (kinda)."Facebook owner" "the social map."Facebook is beliebt.Facebook is überall.Facebook is great.
Uh huh.
Facebook may be all these things, but when it comes to translate "Spectators" in revenue Google currently wins hands out.
Google wins because Google is closely targeted advertising with the primary user activity, search for the topics and then click links. The primary activity of a user on Facebook is to socialize. Translate this activity to a commercial imperative, is in a way that find profitable advertisers faces the challenge of Facebook.
The primary user activity on Facebook is used as conducive to effective advertising as the topic-matching system from Google.This is reflected in the income data.
Google revenue with allegedly fewer users than Facebook, $23.531 billion - and rising .Facebook, has with more users who allegedly more time on the website estimated revenue around $1B.Admittedly a bit comparing apples and oranges, but useful to get the two entities in perspective.Facebook is nowhere near Google revenue to advertisers.
In short, not you popular necessarily in revenue or marketing value to übersetzen.Bitten all popular bloggers blogging on a not commercial subject ist.Es can some audience, and some activities in revenue and value converted advertisers difficult be.
As one commentator Chris Norström, TechCrunch page I linked to above noted:
500 Million users does not mean that these users achieve anything on your site to. Facebook already tried their own version of "yahoo.Answers", and it has failed. It people come to Facebook to lol with friends and time wasting anything. Not to inboxes, shops not to review questions, not to participate in groups, to consult or check in places not to send or receive money, not to edit documents.
He is right, do you think?
Some commentators have suggested that the "like" Facebook link button will replace
Type like button, the social solution for search and replacement of the link as a voting mechanism.People as a whole are more effectively to determine what content is relevant and most of these people are not effective at building links
A "thumbs up" system say not much.It can help people find what is most popular among but as everyone from Digg can means exploding pancakes not much popular, as the subject of suspect his kann.Ich see on any given day that Facebook users will use the like even less if you come to realize it is a form of permission marketing.
Google, focused on the other hand, current queries.Relevance is decided by Alorithms measure over a hundred different factors.It is fair to say that if a simple "like" worked button as a means to determine relevance, Google would have implemented it years ago.Pretty you have a lot, but who really used it?
In short, is the users vote problems behaftet.Es replaced not demanding Algorithmen.Die link, the foundation of the Web, is not working.
The rather long-winded in a way to my point brings to me.
Google vs. Facebook competition how marketing is so far besorgt.Beide are not really important environments valuable for Vermarkter.Beide need to be addressed in different ways.
As we in Google keyword research tool: not popular, search is suitable to concepts and already bewusst.Facebook is better services which is the searcher for distraction media, viral campaigns and marketing on certain demographic groups.
Facebook can on the people of new concepts - introduction, especially if these concepts into an existing social activity within the meaning of members of a particular group "Porsche owners Club" in new Porsche fit demographic i.e. goods, might be interested in whether you or not actively on it are useful.
Keep in mind the core function of Facebook.Der is Facebook users, are not likely active to kill time hunting for etwas.Sie or Geselligkeit.Als a result is less suitable as difficult, Facebook for direct sales to determine the buyer what stage at ist.Facebook is better suited in the sales funnel, brand is building and Sensibilisierungskampagnen.Es Beziehungen.Ihre-building marketing approach according to customize.
For more information about the specifics of Facebook Marketing SEOMoz provides a great overview of marketing approaches on Facebook.
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