Tuesday, November 30, 2010

Should you buy an exact match domain name?

According to Matt Cutts, said one recently PubCon searches Google on why accurate domain so well rank does. For example, if you have a Web site on blue widgets.com, it can rank a little too good for the keyword phrase [blue widgets].


Curious.


I do not know Google? ;)


More likely is that Matt would make any concrete statement, one way or other. "Yes, exact match domain rank better!", is not something to be said, is likely.


Second is the implication that exact match domains are a problem.


Exact match domains are name, as the name implies, domain names that match the keyword criteria.i.e. hotels.com, shoes.net, planetickets.org etc..


Is it a good idea, this strategy for SEO?Ask 10 different SEOs and you'll probably get 10 different answers.


On the positive side, an exact match can target specific keyword phrase helfen.Ihre link text and domain name game is natürlich.Der domain name likely in Google search results, which highlighted the listing more visibility. Ranking can be benefits, depending on whom you questions.


On the negative side, "an exact match only" helps enter keyword targeting.It can be too generic for broader applications, such as brand building sein.Genaue match domains may be styled, and not worth a Prämie.vorhanden are, after all, many domains ranking # 1 the exact match, it is questionable how much SEO benefits actually offer especially, because Google push brand holds.


So why would Matt mean exact match domain name may be a problem?


It is understandable that some in the SEO community - maybe a SEO work on client sites or those who have no exact match domains and others see ranking above you - would have an interest in a noise about the contest.If you make enough noise webmaster, Matt Cutts feel a need to respond.


The supposed ranking makes exact match is probably a red herring. the problem to Google the hinting is exact match more spam, thin affiliate or other low value content than other types of domains cannot be involved in.In other words, it is a quality signal.


If it does - and I'm not would say it is - then, might consider the reason Google closer exact match domains, not the fact that a domain, the matching a keyword is somehow evil.


Because it is not.


There is nothing wrong with an exact match domain have.


Aaron covers this question in a previous post why exact match domains are as important as many SEO's believe.


In conclusion it hangs.


It comes to business Grundlagen.Wenn try to build a unique brand and resulting keyword stream, is an exact match domain name then an obstacle rather than a help View1 are forever with generic searches in the competition are. keyword domain name not especially memorable.


The premium, an exact-match domain name commands, in the aftermarket sold may not value es.Sie need no exact match domain-name too good rank, so get the money a new $10 domain names to rank better spent kann.Oder be Alternatively, could an existing site that already buy domain ranks well for your keyword, and other, for similar money than inflated exact match.


Finally, if you compete with a clear market leader, then generic is much helfen.besitzen to you, i.e. searchengine.com of Google which box.you can sleep to lose an opportunity to differentiate your offer to the market leaders in its brand overlooking werden.Denken Blekko vs searchengine.com.



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