The latest video from Matt Cutts talks about the value of SEO to Google.
The author asks:
"Why supports Google SEO specialists with advice? Google's business is to sell display text..."?
Matt explained that Google sees SEO help rather than hinder their business model in the long term.
How?
SEOs create - promotion of Web site owners to create - very based sites that Google's technology requires accessible automated context i.e. crawler, largely text by one and uniquely identified.
By you sites well with Google technology jive, this lowers the cost of Google's, and helps make Google results in the eyes of the end user more relevant.Die larger its index that has more chances, the Google to answer the question. Crawled create SEOs love content!
This means that the end user keeps coming back, which is in turn translated into Google's bottom line.
It is also a good idea to give something webmaster, otherwise a more adversarial relationship that can cause problems again Google threatens Google.
SEO is so good for Google's business - the "good" kind of SEO, like Google, of course defined.
Matt, as always, is giving the side of the story of Google wants to hear.
Its position sounds reasonable, generous and inclusive, and it is - in many ways. But make no mistake – Google there for Webmaster.Google do what is good for Google. If bad SEO for Google, Google would not reach, achieve the SEO community in the same way, which you say not to the malware writer community. You stamp it straight out.
Matt is a master of public relations. webmaster can learn a lot by Matt on how your to handle its own public relations challenges.
Here are a few hints based on Matt Cutts approach:
Matt talks about high on.He does not contact its Publikum.Er talks to you.He attended events where to gather his audience and he promotes interaction and questions.This activity is used, make it easier to build a personal relationship that helps to convey its messages and to sell.
Looking for ways in which you can go * to * your audience/customers.Where are you?Address you on their own terms and in their own environment.Encourage questions, criticism and feedback on a regular basis.If it is your audience likely more receptive time to announce new products and services, as if your communications are anonymous and sporadic.
OK, this might be all very well for Matt Cutts.Everyone pays attention to Google because Google are important.However, you must obtain no matter how big or small your audience a way found in you.
These days, it is not so much what people are saying it is often, who it sagt.Moderne media personalities to keep content which is message angetrieben.Der rarely enough, either because it is truly remarkable.
People not hear you because of the personal relationship to an anonymous Google press release to Matt on wise, he worked hard to hear, it has work to herzustellen.Dies as well for small Unternehmen.In which is one of the great advantages of a small business - personal Note.Google is a big company, but you work hard, like a small, at least to your personal relations approach webmasters appear.
Matt it gets from the Fragen.Wenn something goes relating to his field in the Web community, he is thereby certainly fast äußern.Auf he can control and use the conversation in terms, Google to entsprechen.Wenn industry issues that reside on your work or your business context as an opportunity to spotlight to ergreifen.versuchen, media of go-to person in your local community problems are by building relationships with media and news outlets.
PR consultants are less necessary as they used be are not redundant, but to learn the most important lesson of Matt Cutts is that PR is something you need to embody. it is not only a function, you suggest or rent, if it fits, and yet so effective sein.PR-let flow through everything you do.
Matt's greatest skill makes it look like PR at all not.
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