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Back when I got into SEO part of the reason I wasn't too into PPC back then was because I had limited cash, but another big reason I wasn't big on it was because it seemed so simple and boring. Over the past couple years that has changed a lot!
Today Google AdWords is far more complex than SEO was in 2003.
With that complexity there are additional opportunities for some & additional expenses for others. But keeping up with all the changes is easily a full time job.
Noticing that trend, and seeing stuff like the below image, I thought it made sense to try to create something great servicing the AdWords / PPC market.
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