Earlier this year there was a lot of talk about a possible Microsoft acquisition of Yahoo. As we very well know the deal did not push through. This time we can be sure that Microsoft is a lot happier having finally inked an important deal with Yahoo.
Microsoft and Yahoo have signed a 10-year agreement stating that Yahoo will be using Microsoft’s Bing as its search engine. In turn Yahoo will be the one taking care of the search advertisements appearing next to the Bing results both for Microsoft and Yahoo.
This is big news indeed because Yahoo Search will no longer be as we know it. The partnership is obviously strategically advantageous to both since they still lag behind the search giant Google. Microsoft did see an increase in market share when they rolled out Bing but ended up making a dent not on Google’s market share but on Yahoo’s. With Yahoo Search’s users migrating to Microsoft it is clear why Yahoo would want to use Bing to power their own engine. As for Microsoft this is a good sign that , as Nick Wingfield of Wall Street Journal put it, the tide is finally turning and
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