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If you have been in the SEO field for any serious length of time you have probably come across (and benefited from) some of Tedster's work - either directly, or indirectly from others who have repackaged his contributions as their own. He is perhaps a bit modest, but there are few people in the industry as universally well respected as he is. I have been meaning to interview him for a while now, and he is going to be speaking at Pubcon South on April 14th in Dallas, so I figured now was as good a time as any :)
How long have you been an SEO, and how did you get into the field?
I started building websites in 1995 and the word SEO hadn't been invented. I came from a background in retail marketing, rather than technology or graphic design. So my orientation wasn't just "have I have built a good site?", but also "are enough people finding my site?"
The best method for bringing in traffic seemed to be the search engines, so I began discussing this kind of marketing with other people I found who had the same focus. Ah, the good old days, right? We were so basic and innocently focused, you know?
If you could list a few key documents that helped you develop your understanding of search, which would be the most important ones?
Here are a few documents that acted as major watersheds for me:
1989: Scott Deerwester - Latent Semantic Analysis (Patent)1997: Jon Kleinberg - HITS Algorithm (PDF)1998: Page & Brin - PageRank (Patent)2003: Microsoft - VIPS: A Vision-based Page Segmentation Algorithm (PDF)2004: Yahoo - Combating Web Spam with TrustRank (PDF)2005: Google - Information retrieval based on historical data (Patent)2006: Google - Phrase-Based Indexing (Patent)2008: Google - Interleaving Search Results (Patent)Is PageRank still crucial? Or have other things replaced it in terms of importance?
What PageRank is measuring (or attempting to measure) is still very critical
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