I do keyword research.
The opportunities I see before me still surprise me.
Keyword lists, displays the frequency of searches, market research Nirvana. It is like a God, immerse yourself in the minds of the mortal.
And most people outside SEO. Yet. Don't. Get. It.
Is ever declared empty keywords to the people, and received in return?
We can thousands of niche opportunities through a keyword research tool and a list of trawl. Demand is on the display. It is broadcast to us.
As soon as we discover demand we measure the competition, quantify the possibility, a site to build and diving in the demand streams that have existed long before the Internet was invented.
Demand to meet offer.
Look at all this requirement:
"Japanese Japanese translation" 450,000 monthly searches "Hospital of jobs" 823,000 monthly searches "forklift certification" 27,100 monthly searches "Address labels" 301,000 monthly searches "digital signage" 201,000 monthly searches "student credit cards" 135,000 monthly searches "coin collecting" 60,500 monthly searchesAnd as we know, this is only one keyword per niche. The real gems can be found deep in the long tail of groups, permeation and similarities.
The search channel still amazes me.
It is so powerful and so under valued.
Have you seen mad men?
If you haven't, it is set a great show about an advertising agency in the 1960s. The ad executives were the rock stars of the time good to know, what's on the minds of consumers was paid.
What would have made you a keyword research tool, question I me?
Or our digital Zeitgeist?
And in contrast to fifty years ago, there are fewer barriers to access to many traditional markets. In the past was required nation wide, or international, a large, multinational machine, people and capital to compete. Now with a credit card, we just in touch a vast network, in an instant.
Fifty years ago, was a book publishing, difficult and expensive. A major Publisher on large retail shelf space could get, but could not. Probably still not. You need, print many copies, a risk and expense out of reach of most people. A Publisher could reach reviews and the publicity machines to work.
Now we can compete.
We can far more coverage in in much less time, for a fraction of the cost get.
So many niche, so little time.
So, what do you do today?
I am an SEO from Sydney and really enjoying this new white -hat approach to link building.
ReplyDeleteHave a look at the awesome tutorial http://www.youtube.com/watch?v=Z2rm4TeZAqM